Using Digital Marketing Channels to Drive Growth for Startups
Introduction
You know as well as I do that the modern world is not ruled by rock ‘n’ roll. It is the virtual that is more
real than the real. What is online, materializes into actuality; the digital world simulates advancements in
real time. Need I go on?!
Well, a bit more, because so is the market. We have come so far from the barter system, weekly markets, minted coins, and good exchanges. A market is not a territory or a place; it is an idea, a concept, and an instrument leading to success. It is also digital in terms of its operation, hence forcing the seekers of profit to adapt to the technology and the new connotations of the market. Enough chit chat!
Digital marketing simply means flaunting your business, brand, or product through online platforms. For better reach, all kinds of audio, video, written, and pictorial methods are circulated and communicated with potential consumers.
The logic is simple: if your child is addicted to reading novels, give her educational magazines; if your consumer is addicted to the phone, give them customized content favoring your startup needs, and let the clicks decide your fate. But not everything is up to fate. There are certain channels that can boost your growth—some tricks and tips, if you will—that handpick your promotion material from the pool and put it before the eyes of the customer.
We will explore these thumb rules of online marketing in this blog.
Well, a bit more, because so is the market. We have come so far from the barter system, weekly markets, minted coins, and good exchanges. A market is not a territory or a place; it is an idea, a concept, and an instrument leading to success. It is also digital in terms of its operation, hence forcing the seekers of profit to adapt to the technology and the new connotations of the market. Enough chit chat!
Digital marketing simply means flaunting your business, brand, or product through online platforms. For better reach, all kinds of audio, video, written, and pictorial methods are circulated and communicated with potential consumers.
The logic is simple: if your child is addicted to reading novels, give her educational magazines; if your consumer is addicted to the phone, give them customized content favoring your startup needs, and let the clicks decide your fate. But not everything is up to fate. There are certain channels that can boost your growth—some tricks and tips, if you will—that handpick your promotion material from the pool and put it before the eyes of the customer.
We will explore these thumb rules of online marketing in this blog.
13 Essential Digital Marketing Precautions for Startup Growth
There are many ways to let your online presence know. But is that all there is to digitizing your startup?
Yes and no. The way through which you present your product is certainly important. The launching
strategies and the devising of the plan forth, has an edge over the businesses that go with the flow.
Beyond that there are certain precautions that one should take as best practices before going live:
Beyond that there are certain precautions that one should take as best practices before going live:
- Clear goals for optimizing the product and expanding its reach.
- Maintain a specific target audience for precise marketing
- Analyzing market nature and consumer behavior for timely content release.
- Aligning long-term goals, budgets, and marketing strategies with digital channels.
- Prioritizing tailored, quality content for the audience
- Consistently brand across all digital platforms for a strong brand identity.
- Don't over-automate social interactions; keep a personal touch with your audience.
- Optimize content for better organic search visibility
- Use analytics for accurate progress tracking and continuous brand reach monitoring.
- Set up responsive customer support for quick issue resolution
- Ensure business resilience to market changes and focus digital marketing on growth
- Secure customer data, build trust with strong cybersecurity.
- Monitor competitors to stay ahead in digital marketing.
The Many Digital Channels
Till AI pushes us over the edge, startups need to go the digital way or highway! There are many routes to
reach your consumers. Digital marketing channels are the routes chosen by business owners and
marketers to promote their creations to their audience in the hope of motivating them to buy.
According to popular research, there were about 289 million digital buyers in India in 2021. Statistics say that this could go up to 378 million by 2025. This number is hardly an exaggeration, given how the country has adopted and adapted to online payment methods and net banking. Digital India was especially successful in jumping through many hoops during the pandemic. A return to traditional modes of marketing is highly unlikely.
Most startups find their grip if they have an established base online, nowadays. This trend is not mere luck. There is proper research and planning behind every piece of online content. Not sure what I mean? Keep reading, but keep in mind that digital marketing has more weight in your marketing strategies than you allot it to have.
For better comprehension, let us look at digital marketing channels in a five-fold effort. Mind three points while you scroll down:
According to popular research, there were about 289 million digital buyers in India in 2021. Statistics say that this could go up to 378 million by 2025. This number is hardly an exaggeration, given how the country has adopted and adapted to online payment methods and net banking. Digital India was especially successful in jumping through many hoops during the pandemic. A return to traditional modes of marketing is highly unlikely.
Most startups find their grip if they have an established base online, nowadays. This trend is not mere luck. There is proper research and planning behind every piece of online content. Not sure what I mean? Keep reading, but keep in mind that digital marketing has more weight in your marketing strategies than you allot it to have.
For better comprehension, let us look at digital marketing channels in a five-fold effort. Mind three points while you scroll down:
1. The primary categories are divided according to their features and usefulness in marketing
2. For an established business, customized tactics need to be applied within the channels.
3. You should keep at it in a prolonged and consistent manner for far-reaching goals
Conclusion
When in Rome, do as the Romans do, they say. The digital era had dawned far back. Here are some points
to ponder:
1. New channels of digital marketing are finding their way
2. In the transition phase, startups have much to learn from the erstwhile businesses, from banner ad campaigns to newspaper flyers.
3. The evolving paperless landscape has also influenced consumer behavior
4. While scrolling, swiping, and liking, the audience tends to ignore and forget many things
5. How well and how creatively an impression is left on them is directly linked to the brand’s aspirations and goals
Brands like Camlin,Cadbury, and Fevicol had their ways of imprinting on viewers’ minds during
the television peak era. Then Amul and Colgate had their banner ad days. On interactive social media
days, it is Cafe Coffee Day, Vogue, Flipkart, Myntra, Nike, and more. The advertisements are umpteen,
and as high are your chances of succeeding. The possibilities are truly endless. The blog falls too short.
